A 360° Body-Flattering Pair Of Denims For 365 Days Of Style

Bollywood actress Jacqueline Fernandez as the brand ambassador of Lee BodyOptix range
Bollywood actress Jacqueline Fernandez as the brand ambassador of Lee BodyOptix range


The joy of owning a perfect pair of jeans is perhaps the most underrated fashion compulsion; ask any fashion lover and they would vouch for it. Any time of the year, any season or any occasion — a good, fitted pair of jeans goes with everything and anything.

Recently, I was introduced to a wonderful new range of denim clothing – BodyOptix by Lee – and I figured how important it is to for any girl to flaunt invest in a comfortable pair of jeans. The fashion brand from the USA, is a pioneer in technology and has done some amazing innovations in the denim department over a century.

The newest range of denim apparels by Lee is called BodyOptix and it’s been specially engineered for a healthy, fuller-figure body type and without a doubt, it’s a perfect option for curvy Indian women, who have an hourglass body shape. According to the creators of this technology, the traditional denim designs are combined with premium lycra in a scientific manner to create holistic 360° body shaping and fully flattering fit.

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Lee Jeans recently unveiled Bollywood actress Jacqueline Fernandez as their brand ambassador, who spoke about her association with the brand. Jacqueline mentioned, “Denim have this soft corner in all our hearts and these pairs are such a great companion of our growing up years. Lee is most definitely a synonym of denim as the brand has been here for over a 128 years because of innovators, ideators and master craftsmen as part of their team.”

Interestingly, there are a number of denim colours and varieties in this range and most of them are classics that never fade out of style. The right way to choose your perfect pair is to try out as many as you can and pick the one which accentuates your body and goes effortlessly with your style. From classic blues and indigos to the torn and acid wash jeans – one can go for any style from this range. If you are a sucker for details, then look for the side stitches that make your legs look slimmer. This range starts from 3,000 INR onwards and can be purchased from a Lee store near you.

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