Lewis Hamilton takes the ‘sea-nic’ route down the Thames ahead of British GrandPrix

In an exhilarating display of speed and style, world-renowned F1 driver Sir Lewis Hamilton raced down the Thames River in a luxury yacht, pulling off an epic stunt with IWC Schaffhausen. The occasion? Celebrating a decade of their illustrious partnership. Adorned with the Pilot’s Watch Performance Chronograph 41 Mercedes-AMG PETRONAS Formula One™ Team in Ceratanium®, Hamilton’s high-speed adventure paid homage to both his stellar career and the enduring alliance with IWC.

A British spectacle:

Hamilton wasn’t alone on this thrilling journey. He was joined by popular UK radio presenter Roman Kemp in what can only be described as a “Best of British” spectacle. The duo sped past some of London’s most iconic landmarks, including the London Eye, Tate Modern, and the Houses of Parliament. The breathtaking views and high-octane excitement made for a once-in-a-lifetime event, celebrating Hamilton as one of the most successful F1 drivers in history. The grand stunt concluded in style at Battersea Power Station, where an exclusive IWC drinks reception awaited. Hosted by Lucy Hedges and Vicki Piria, the event took place at IWC’s flagship store. There, the seven-time world champion shared captivating stories from his career with the Mercedes-AMG PETRONAS Formula One team and reflected on his remarkable journey as an IWC brand ambassador.

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