Ethnic wear takes the e-route

If you are settled out of Indian and missing on the latest in Indian occasion wear, here’s good news for you. Recently, e-retail giant Cbazaar (one of the oldest e-commerce clothing brand based out of Chennai) unveiled its new logo and launched the latest Indian ethnic brand Ethnovogue for its global clientele.
The co-founder and CEO of the brand, Rajesh Nahar along with famous Indian designer Ritu Kumar, spoke extensively about the hold of this ten-year-old e-retailer among the NRI customers. The latest addition in the brand aims to blend in the culture and avant-garde Indian ethnic weaves in the world market though affordable products. The highlight of the ‘ethnovogue’ would be customization of every single detail that comes with Indian ethic wear, informed the brand head.

~JB