Prada Group partners with Adobe to reimagine in-store digital experiences

Prada Group and Adobe have announced a partnership to enable real-time personalization and increase revenue, elevating the global luxury group’s customer experiences across all digital and physical retail properties. The partnership spans Prada Group’s range of brands, including Prada, Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi and Luna Rossa.  Prada Group will leverage Adobe real-time customer data platform and Adobe Journey Optimizer, part of Adobe Experience Cloud, to…

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Gaming and esports mart to grow up to 440 millions by 2022

By Abhishek Madhavan The COVID19 pandemic has brought about a transformation to every industry in the world and the esports industry is no different. The lockdown fueled this already-burgeoning industry.  The 300 million-strong gamer market is set to grow up to 440 million gamers by 2022. The industry has made way for new innovations and technologies to give a seamless and unique experience…

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