Prada Group partners with Adobe to reimagine in-store digital experiences
Prada Group and Adobe have announced a partnership to enable real-time personalization and increase revenue, elevating the global luxury group’s customer experiences across all digital and physical retail properties. The partnership spans Prada Group’s range of brands, including Prada, Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi and Luna Rossa. Prada Group will leverage Adobe real-time customer data platform and Adobe Journey Optimizer, part of Adobe Experience Cloud, to…