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When every scroll feels like déjà vu packed with same sound bites, the same dance trends, the same “just checking in!” faces, it’s hard to distiguish the good from brain rot “content”. Social media has democratised things, sure. But it’s also drowned out good writing in a sea of gimmicks. The loudest voice in the room now isn’t the one with the sharpest insigh, it’s the one with the most aggressive push notifications. And somewhere in this ruckus, storytelling has taken a backseat to spectacle.
This is exactly why we need good writers in media today. Writers who can cut through the noise without resorting to bait. Writers who know the value of context, who fact-check before they post, who care more about clarity than going viral. We don’t need more “creators” regurgitating headlines with shock emojis. We need thinkers. Interpreters. Truth-tellers with taste.
Because here’s the thing, not everything worth knowing fits into a reel. Nuance can’t be compressed into a 15-second clip. Empathy doesn’t come with background music. Good writing doesn’t chase trends. It builds perspective. It makes you pause. And in a time when attention is currency, making someone pause is the most radical thing you can do.
So yes, let the gimmicks have their day. But let’s not forget that behind every reel that sticks with you, every documentary that shakes you, every story that makes you rethink the world there’s a writer. Often invisible, often underpaid, but essential. The algorithms may favour clicks. But the real win? Minds changed, questions asked. And, conversations that don’t end in the comment section.
