{"id":3846,"date":"2023-01-23T19:54:10","date_gmt":"2023-01-23T19:54:10","guid":{"rendered":"https:\/\/www.msjunebug.com\/?p=3846"},"modified":"2023-01-24T16:47:07","modified_gmt":"2023-01-24T16:47:07","slug":"discover-the-best-of-indian-arts-and-crafts-on-itokri-brand-review","status":"publish","type":"post","link":"https:\/\/www.msjunebug.com\/?p=3846","title":{"rendered":"Discover the best of Indian arts and crafts on iTokri: brand review"},"content":{"rendered":"
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\n \t<\/i> Read Time:<\/span>2 Minute, 50 Second <\/div>\n\n <\/div>\n

By Nivi Shrivastava<\/strong><\/em><\/p>\n\n\n\n

There is no dearth of Indian crafts and handwork in fashion, yet some techniques simply stand out and remain eternal favourites throughout seasons. From the art of fine thread embroidery, block printing to mirror work and the colourful tie-and-dye prints \u2013 find the finest textiles and crafts of India on the e-commerce platform iTokri.com.<\/p>\n\n\n\n

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Homepage grab of iTokri<\/em><\/figcaption><\/figure>\n\n\n\n

Whether you are looking for colourful clothes in silk, cotton, and fine fabrics or planning to accentuate your d\u00e9cor with handcrafted wooden, brass, and ceramic d\u00e9cor items, be 100 sure about the designs and quality that you purchase from this platform. With each purchase on the website, you get a chance to help sustain the long-lost crafts like Ajrakh, Shibori, Aari, Tarakashi, inlay work, jaali work on wood, and Kinnauri knits from all parts of India.<\/p>\n\n\n\n

Brand introduction:<\/strong><\/p>\n\n\n\n

The online store iTokri is known for handicrafts, handlooms, fabrics, jewellery, paintings, and other artworks. It is a decade-old e-mart that retails handmade artisanal products across India. Ranging from Punjab\u2019s Phulkari dupattas and Gujarat\u2019s Bandhani sarees to Andhra\u2019s Ikat handloom fabrics, and Odisha\u2019s pattachitra paintings \u2013 the website is known for authentic craft jewelry, dress materials, and household items from nearly 10,000 artisans across India. With the help of technology, the founders of the brand – Jia and Nitin Pamnani \u2013 have made it possible to connect local artisans with city consumers. In the sustainable Indian crafts space, iTokri has been working relentlessly to save the highly fragmented non-standardized handicrafts and handloom industry from diminishing under the pressure of fast fashion by building a community of artisans from across India.<\/p>\n\n\n\n

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The brand founders and team of artisans <\/em><\/figcaption><\/figure>\n\n\n\n

My experience with the brand:<\/strong><\/p>\n\n\n\n

As an aware consumer, it\u2019s important to ask \u201cwho made my clothes,\u201d and there\u2019s extra fun in discovering the stories about artisans, painters, and weavers from different parts of the country. On this e-mart, that\u2019s the best part. While you pick and choose your clothes or home decoration in handmade fabrics and materials, you also get to read about the art and craft from the region and how it\u2019s made. As part of the slow fashion movement, the website actively gives information on the origin of the craft and credits the weavers and artists with their products.<\/p>\n\n\n\n

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Some of my favourite purchases from iTokri <\/em><\/figcaption><\/figure>\n\n\n\n

The shopping platform\u2019s tagline \u201cPyaar se dekho and pyaar se khareedo<\/em>\u201d is quite apt when you receive the final products. While I am a huge fan of sustainable, handmade products I was delighted to try out the shopping experience here and the final items came with a sweet personalized handwritten note, which was a really sweet gesture from the brand team. While the collection on the website keeps updating, some of the things that I purchased from iTokri and happily endorse at social events are mother-of-pearl earrings<\/a>, mother-of-pearl hair clip<\/a>, a block printed top<\/a>, and a unisex pair of cotton shorts<\/a>. Everything that I picked up was under INR 2,000 and I was quite happy with my shopping. Whether it is for daily wear or occasion wear, unique details are the key aspects of handmade products and at iTokri, you will find many such pieces that can easily turn into conversation starters.<\/p>\n\n\n\n

(To reach us, connect at newspeakwork@gmail.com)<\/em><\/p>\n

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By Nivi Shrivastava There is no dearth of Indian crafts and handwork in fashion, yet some techniques simply stand out and remain eternal favourites throughout seasons. From the art of fine thread embroidery, block printing to mirror work and the colourful tie-and-dye prints \u2013 find the finest textiles and crafts of India on the e-commerce…<\/p>\n","protected":false},"author":1,"featured_media":3849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[329,3],"tags":[1507,340,11,82,205,12,153],"class_list":["post-3846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-interiors","category-fashion","tag-arts","tag-crafts","tag-fashion","tag-india","tag-indian","tag-luxury","tag-review"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.msjunebug.com\/index.php?rest_route=\/wp\/v2\/posts\/3846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.msjunebug.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.msjunebug.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.msjunebug.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.msjunebug.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3846"}],"version-history":[{"count":3,"href":"https:\/\/www.msjunebug.com\/index.php?rest_route=\/wp\/v2\/posts\/3846\/revisions"}],"predecessor-version":[{"id":3853,"href":"https:\/\/www.msjunebug.com\/index.php?rest_route=\/wp\/v2\/posts\/3846\/revisions\/3853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.msjunebug.com\/index.php?rest_route=\/wp\/v2\/media\/3849"}],"wp:attachment":[{"href":"https:\/\/www.msjunebug.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.msjunebug.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.msjunebug.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}