Lure of luxury at lucrative prices

Luxury items available at darveys.com
Luxury items available at darveys.com

For a lot of people in India, when it comes to luxury in fashion segment many a times the choices are very limited and priced dearly. However, for the true connoisseurs of luxury who feel that prices play spoiler in Indian luxury market, there’s a brilliant solution by the name of Darveys.com. This online portal retails top international luxury brands like Dolce and Gabbana, Ralph Lauren, DKNY, Versace, YSL (Saint Laurent), Michael Kors, Alexander Mcqueen, Tory Burch and many other brands across the world on discount rates. So if you have been cribbing about how the DVF bag you saw in New York is costing you a bomb in India due to additional taxes, here’s your cheat sheet to find that same product and order it online for discount rates.

Radhika and Nakul Bajaj of Darveys.com
Radhika and Nakul Bajaj of Darveys.com
Prada glasses

When we heard of it, we wondered how the authentic luxury products are available on discount rates in India (and, is that even legal?). To answer our queries, the founder of Darveys.com, Nakul Bajaj, explains how the shopping network works on a supply and demand module in India and UAE and is absolutely lawful. The bright, young entrepreneur from New Delhi mentions that his company has tied up with 287 boutiques all over the world to cater to a niche clientele. He informs, “Our portal is a gateway to the elite Indian shoppers who want to purchase fresh collections directly imported from the global brands at the same price that they are available outside India. We have tied up with 287 boutiques all over the world that house luxury fashion essentials like apparels, handbags, shoes and accessories. We are able to provide luxury at discount rates to our customers because whenever any item goes on sale anywhere in these stores, we get an alert on our website and the reduced price is shown to the customer. If they make a purchase at that time, they get that particular product for sale price.”

Premium brands across the globe face issues with fakes and rip-offs, so how does the company ensure that the products that are sold are of authentic nature? Nakul mentions, “We provide a certificate of authenticity with each product that comes from the brand and with that a copy of original bill from the store is also provided to future transactions. Also we are the only e-commerce portal in India that offers twice the price of the product as refund, if the product delivered fails to meet the authenticity criterion as guaranteed to the consumer.”

Luxury brands at discount rates for e-shoppers
Luxury brands at discount rates for e-shoppers

Talking about the other highlights of the website, Radhika Bajaj (the silent founder as she likes to call herself) mentions that the USP is the fresh runway collection and awesome sale offers on previous season products. “Another interesting feature is the ‘deal of the day’ and a flash sale that features iconic brands at unbelievable prices,” she adds. To filter the real buyers, the website offers a lifetime membership for Rs 1,000 which enables customers to get extra discounts. A special segment on wedding trousseau and secret wishlist for friends and families is also very popular on this site.

So, if you are planning a shopping trip abroad, we think you might want to stall it and look at www.darveys.com for some awesome offers on your favourite brands.

 

~JB

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